Old Member (1999)
Customer Persuasion: How to Influence your Customers to Buy More and why an Ethical Approach will Always Win
These pages offer an incomplete list of publications by members of Trinity: Fellows, Lecturers, Old Members, students and staff. This section of the website has been created recently and new author entries are gradually being added. Publications by Trinity’s academic staff can also be found on their Profile pages.
Members of Trinity are invited to submit details of publications they would like to appear here. Please email details of the publication (title, publisher, month and year of publication), along with any further information about the publication or yourself that you would like to appear and ideally a photograph of yourself and of the book cover or another relevant photograph.
The information, text and reviews that appear on these pages are provided by the authors or publishers and do not necessarily represent the opinions of Trinity College.